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霸王茶姬强势进军菲律宾市场，蓝海资本联合推动品牌出海

BAWANGCHAJI Launches New Store in the Philippines, Empowered by Blue Ocean Capital’s Strategic Market Support

新中式茶饮头部品牌霸王茶姬（BAWANGCHAJI），日前正式宣布将在菲律宾首都马尼拉开设全新门店，作为其东南亚市场布局的重要一环，此举标志着霸王茶姬加速国际化的又一关键动作。

Leading new-style tea brand BAWANGCHAJI has officially announced the launch of a new flagship store in Manila, the capital of the Philippines, marking another major milestone in its strategic expansion across Southeast Asia.

为了助力品牌快速打开菲律宾市场，霸王茶姬携手知名海外品牌推广机构蓝海资本（Blue Ocean Capital）展开深度合作，并由总部拨款200万元专项流量基金，用于本地市场启动、品牌曝光及多渠道引流工作。

To accelerate its penetration into the Philippine market, BAWANGCHAJI is partnering with Blue Ocean Capital, a leading cross-border brand acceleration platform. The brand has allocated a special traffic fund of RMB 2 million to support localized marketing, influencer campaigns, and media outreach.

“霸王茶姬不仅是中国茶饮走向世界的代表，更是我们输出东方生活方式的文化桥梁。蓝海将持续赋能中国品牌走出去。”

——蓝海资本海外市场负责人表示。

“BAWANGCHAJI represents not only Chinese tea culture, but also a broader lifestyle narrative from the East. At Blue Ocean, we’re proud to empower Chinese brands to go global.”

— Spokesperson of Blue Ocean Capital

据透露，菲律宾首店预计将在未来几周正式开业，相关招商与市场预热工作已全面启动。蓝海也将继续为该项目提供包括：广告投放、社群裂变、渠道搭建、供应链协同等在内的全流程出海支持。

The Manila store is expected to open in the coming weeks, with pre-launch promotions and local recruitment campaigns already underway. Blue Ocean Capital will continue to support the project with end-to-end services, including traffic acquisition, community building, distribution partnerships, and supply chain coordination.